Wine producer Bingham Family Vineyards has named Big Thirst Marketing as its agency of record.
Big Thirst will be responsible for ecommerce marketing programs to drive direct-to-consumer wine sales.
The agency will help Bingham with email and content marketing and digital advertising.
These skills are especially critical in the midst of COVID-19.
“With the onset of the current pandemic, we lost the ability to sell our wines at our three tasting rooms, which is where we have traditionally generated the majority of our revenue,” says Betty Bingham, director of marketing, Bingham Family Vineyards.
Big Thirst will help Bingham “optimize the use of available data to create highly effective email and digital advertising campaigns that directly support online sales objectives in shipping, delivery, and curbside pickup,” states Matt McGinnis, president of Big Thirst Marketing.
The agency has already helped the firm achieve strong email results, the company says.
“The first email marketing campaigns gave us an immediate 616% increase in online sales over the same period last year,” Bingham states. “That’s a substantial ROI on our marketing spend.”