- Pepsi Adds Women Soccer Stars, Including Alexia Putellas, To Athlete Roster
Marketing Daily, Danielle Oster - Wednesday, April 30, 2025
New Pepsi teammates will be welcomed with OOH spots, such as Engla ...
- JC Penney Taps Ashley Graham For New Plus-Size Line
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2025
Fresh off its latest marketing reboot, JC Penney is heading into n ...
- How This Takeda Technology Exec Is Embracing The Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 24, 2025
What's the biggest leap you've ever taken, either personally or professionally? F ...
- 'Elle' Teams Up with Spotify To Promote Women In Music Issue
Publishers Daily, Ray Schultz - Wednesday, April 23, 2025
Cover images will be featured on billboards in New York City a ...
- Walmart, Target Freshen Up Spring With Beauty And Blooms
Marketing Daily, Sarah Mahoney - Monday, April 21, 2025
Retailers tap into seasonal self-care and home refresh trends, with Walmart eyei ...
- How This VSA Partners' CEO Is Embracing Uncertainty
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 18, 2025
When was the last time you stopped trying to control what's next-a ...
- AXA Recognizes Domestic Violence In New Policy Campaign
MAD, Fern Siegel - Tuesday, April 15, 2025
The initiative, beginning in France, provides emergency relocation for victims. ...
- 'USA Today' Debuts Women's Sports Hub
Publishers Daily, Ray Schultz - Monday, April 14, 2025
The new offering will feature multimedia coverage of both collegiate and profession ...
- Olaplex Style: 'Defy' Expectations
MAD, Fern Siegel - Friday, April 11, 2025
Droga 5 produced the hair-care brand's first multichannel creative campaign. ...
- How This 50/50 Women On Boards' CEO Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 9, 2025
Have you ever felt the need to hide parts of your person ...
- Winx Lifts Morning-After Pill Sales Through Education, Free Doses...And Politics
Pharma & Health Insider, Les Luchter - Thursday, April 10, 2025
Half the country thinks the morning-after pill is illegal, according to Wi ...
- Vera Bradley Assigns Callen Lead Creative Agency
Accounts on the Move, Fern Siegel - Monday, March 31, 2025
The agency's remit is to leverage the company's heritage to a n ...
- How This Publicis Health Media VP Creates Experiences That Resonate
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 26, 2025
Jan Weinstein calls herself an "accidental agency person," but if you lo ...
- How This Olly Director Brings Inspiration & Delight Into Her World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 20, 2025
Do you remember all of your mentors? Jennifer Peters does, and, thou ...
- Who's Afraid Of International Women's Day?
Marketing Daily, Danielle Oster - Thursday, March 13, 2025
A brave brand is hard to find, even when it comes ...
- How This Amazon VIP Is Working Hard, Having Fun & Making History
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, March 12, 2025
Have you learned to trust your gut yet? Mimi Swain certainly ha ...
- Flamingo's 'Moisture+' Razor Goes Retro to Disrupt a Stale Category
Marketing Daily, Sarah Mahoney - Wednesday, March 12, 2025
The new razor skips the cream, adds a shower-ready design, and sta ...
- Medical Scrubs Brand Celebrates Experiences Of Women In Healthcare
Marketing Daily, Danielle Oster - Wednesday, March 12, 2025
"The OR doesn't care if I'm a woman. It only cares th ...
- Twitch Celebrates 'Legendary Women' For International Women's Day
Marketing Daily, Danielle Oster - Monday, March 10, 2025
The platform introduced a new "emote" -- animated emoji -- and highlight ...
- With Companies Killing Their DEI Programs, What Happens To Ad Imagery?
Mad Blog, Barbara Lippert - Saturday, March 8, 2025
How long will the "Fearless Girl" statue, built as a DEI symb ...
- Plan International Partners With Paramount, KFC For 'Empower Girls. Change the Future"
Marketing Daily, Danielle Oster - Friday, March 7, 2025
KFC held "Girls Takeover" events last month at two of its corpora ...
- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- UConnic Blonde: Madison Reed, Paige Bueckers Change The Game
Marketing Daily, Sarah Mahoney - Friday, March 7, 2025
The beauty brand celebrates the basketball phenom with her very own sha ...
- Apple Criticized For Removal Of International Women's Day From Calendar
Marketing Daily, Danielle Oster - Thursday, March 6, 2025
The online criticism follows rival Google facing backlash last month over simil ...
- Mattel Releases Barbies For International Women's Day
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 6, 2025
As of today, there seems to be a lack of brands activati ...
- How This Hooters' Marketing Exec Is Feeding The Dream
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 6, 2025
From Hooters Girl to marketing leader! Fresh out of high school, Melis ...
- Serena Williams To Help Craft Visual Identity For WNBA's Toronto Tempo
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
With an ownership stake in the team, the tennis legend will he ...
- Hyundai Santa Fe Chosen Women's Worldwide Car Of The Year
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
The award aims to recognize the best vehicles of the year a ...
- Billboard Touts Lushi Eggs, 'Fertilized, Not Scrambled'
Marketing Daily, Les Luchter - Monday, March 3, 2025
A 42-foot-tall photo of dating show hunk Stefen D'Angelica promotes the fertili ...
- How The Economic Blackout May Bruise Brands
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 27, 2025
Today's "no buy" movement is meant to pressure companies on DEI policie ...