- SiriusXM Debuts 'Serious Ladies,' 'Tom Petty' Channels
MediaDailyNews, Fern Siegel - Tuesday, May 14, 2013
SiriusXM is rocking out with Tom Petty and The Heartbreakers. The netwo ...
- Mother's Day Hangover
Email Insider, David Baker - Monday, May 13, 2013
Post-Mother's Day, and we made it through. While not quite the holid ...
- Don't Launch Your Product On Facebook
Engage:Boomers, Stephen Reily - Monday, May 13, 2013
We have recently been asking Boomer women how they travel the pa ...
- Microsoft Names First Female CFO
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 9, 2013
Microsoft has named company veteran Amy Hood as first female chief financi ...
- The Whole Story - Whole Lotta Love?
MediaDailyNews, Mike Bloxham - Thursday, May 9, 2013
In the last week or so, there have been many references ...
- Cadillac Goes To The Ball
Marketing Daily, Karl Greenberg - Tuesday, May 7, 2013
The event in the back very likely was aligned in some w ...
- Battle Of The Sexes: The Battle Of The Ages Rages On
Marketing Daily, Dilip Venkatachari - Tuesday, May 7, 2013
When it comes to what men and women are "talking about," Facebo ...
- When Marketing To Men, Respect Women
Engage:Men, Ethelbert Williams - Tuesday, April 30, 2013
First, let me say bravo to my friends at Unilever for on ...
- In These Households, Women Are Calling the Shots
Engage:Affluent, Layton Han - Wednesday, April 24, 2013
The Luxury Institute released a report this week that identifies women n ...
- Why Only 26% Of Women Will Truly 'Lean In'
Marketing Daily, Tinesha Craig - Wednesday, April 24, 2013
Lately, it seems women in the U.S. are divided into two camp ...
- Raven To Chairman, A&E Networks, Dubuc Named CEO
MediaDailyNews, Wayne Friedman - Monday, April 22, 2013
Major growth at A+E Networks have meant big promotions for its t ...
- Moms Utilize Social Media, Online Spending
Online Media Daily, Gavin O'Malley - Thursday, April 18, 2013
Moms have long held the household purse strings, but, in the a ...
- ... And Don't Call Me Baby: Marketing To Today's Women
Marketing: Entertainment, Alison Hill - Thursday, April 18, 2013
She's held slumber/book parties in Nordstrom stores around the country for t ...
- Women Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
MobileShopTalk, Chuck Martin - Thursday, April 18, 2013
Much of mobile shopping for women appears to involve traveling to ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- Women Are Watching More TV, Video, Prefer Positive Ad Messages
MediaDailyNews, David Goetzl - Friday, April 12, 2013
As women continue to play the key role in household purchasing decision ...
- College Freshmen Women Use Media 12 Hours a Day
The Social Graf, Erik Sass - Friday, April 12, 2013
"According to a new study, freshmen women spend nearly half their d ...
- WE tv Greenlights 3 New Unscripted Series
MediaDailyNews, Fern Siegel - Wednesday, April 10, 2013
WE tv announced three new unscripted original series: "The Lylas," following singer-songwrit ...
- Zales Starts 'Friend Your Mom' Movement
Marketing Daily, Sarah Mahoney - Monday, April 8, 2013
A line of "Let Mom Shine" gift ideas and inspirational quotes a ...
- U.S. Women Hold The Purse Strings
Research Brief, Jack Loechner - Tuesday, April 9, 2013
According to a report recently released by Nielsen, women have tremendous spendi ...
- Mirror, Mirror: Why Beauty Brands Are #1 Online
Engage:Boomers, Stephen Reily - Monday, April 8, 2013
When we launched a website for Boomers in 2009, a surprising numb ...
- Time For A Beauty Marketing Makeover
Engage:Boomers, Mark Bradbury - Thursday, April 4, 2013
Justin Timberlake's new music video, "Mirrors," should be required viewing for beau ...
- Women Shop Online, But Still Buy In Stores
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
Of the 83% of women planning vacations, social is a go-to sourc ...
- BBC's 'Expert Women Database' Seeks Diversification
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 26, 2013
The database features the names of 60 women who attended BBC Academy ...
- WPP, Ford Apologize For Controversial Ads
MediaDailyNews, Steve McClellan - Monday, March 25, 2013
WPP and client Ford have apologized for a series of controversial onli ...
- Women Described As The "Low Hanging Fruit of Social Media"
Research Brief, Jack Loechner - Wednesday, March 20, 2013
According to a new study by Weber Shanadwick, with KRC Research, t ...
- One in Six Women Prefer Socializing Online
The Social Graf, Erik Sass - Tuesday, March 19, 2013
It's becoming clear that social media isn't always necessarily so social, ...
- Adidas Goes All In Worldwide For Girls
Marketing Daily, Karl Greenberg - Friday, March 15, 2013
Adidas is bringing girls together worldwide with a new social program, #mygirl ...
- SheKnows Names Skey As CRO
Online Media Daily, Gavin O'Malley - Monday, March 18, 2013
SheKnows is expected to name Samantha Skey as its new chief reven ...
- Survey Highlights Hispanic Cooking, Shopping Trends
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2013
Latinas confirmed that they are not only shopping the Hispanic aisle ...