- Yahoo: Final Round Of Bidding Expected In Two Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 5, 2016
Companies bidding for Yahoo's core assets will offer up a third rou ...
- Yahoo JAPAN Taps AdMax Local To Automate Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2016
Yahoo JAPAN worked with L.A.-based AdMax Local to build out technology th ...
- A Possibly Premature Post-Mortem Of Yahoo
Online Spin, Gord Hotchkiss - Tuesday, July 5, 2016
Last Thursday, Yahoo held its annual shareholder meeting, during which CEO Maris ...
- Mayer Mum On Yahoo Bids, Reveals Other Tidbits To Investors
MediaDailyNews, Laurie Sullivan - Thursday, June 30, 2016
Yahoo President and CEO Marissa Mayer told investors Thursday that the company ...
- Yahoo Urges Judge To Throw Out Robo-Texting Class-Action
Daily Online Examiner, Wendy Davis - Wednesday, June 29, 2016
Yahoo is now asking a court to throw out a class-action allegi ...
- Back To School Underway; Staples Taps Perry To Reach Teachers
Marketing Daily, Sarah Mahoney - Tuesday, June 28, 2016
This year, the retail chain is including a sweepstakes, so that anyo ...
- Yahoo On The Key Ingredients Of Successful Native Advertising
Native Insider, Tobi Elkin - Wednesday, June 29, 2016
Yahoo's Hobson Powell says successful native advertising needs to offer compelling conten ...
- Yahoo Mail Update Allows Users To Unsend Emails
Email Marketing Daily, Jess Nelson - Monday, June 27, 2016
Yahoo rolled out a series of updates to its Yahoo Mail i ...
- Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 20, 2016
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasan ...
- One In Three Young Social Media Users Are Influencers
The Social Graf, Erik Sass - Friday, June 17, 2016
Roughly one third of U.S. social media users ages 16-34, or 25 ...
- Yahoo Excalibur: Who Wants The Patent Portfolio And Why
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2016
Yahoo is planning to auction a portfolio of nearly 3,000 patents a ...
- Why Google Won't Bid On Yahoo's Search Patents
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2016
Yahoo has set a mid-June deadline for preliminary bids on its pate ...
- Is Google Manipulating Searches To Help Hillary Clinton?
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 10, 2016
Could people really be searching more for "Hillary Clinton Indiana" vs. "Hilla ...
- Why Is Yahoo's Value So Vague?
Around the Net in Search Marketing, Gavin O'Malley - Friday, June 10, 2016
From $3 billion to $5 billion, Recode considers the wide range ...
- Couric In Another Documentary Mess; Yahoo's Meyer Stands With Her
Around the Net in Video, P.J. Bednarski - Friday, June 10, 2016
Yahoo CEO Marissa Meyer is defending Katie Couric, accused of a seco ...
- Yahoo Reportedly Receives Multiple Bids Above $5 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2016
Yahoo has received multiple bids at or above $5 billion for i ...
- Yahoo Looks To Sell Patents To Raise A Billion Dollars
Around the Net In MAD London, Sean Hargrave - Thursday, June 9, 2016
The one-time Web pioneer that helped to drive the dot-com revolution h ...
- Yahoo Auctioning Off Patents
Around the Net in Search Marketing, Gavin O'Malley - Wednesday, June 8, 2016
Yahoo is reportedly in the early stages of auctioning off around 3,0 ...
- Verizon Submits Second-Round Bid For Yahoo
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 7, 2016
Verizon on Monday was expected to submit a second-round bid of about ...
- Yahoo Pays $544,061 To Protect Marissa Mayer
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 24, 2016
Yahoo spent $544,061 on security costs to protect Marissa Mayer, up fr ...
- Marissa Mayer As Jesus Christ? Variety's Weird Cover
Around the Net in Video, P.J. Bednarski - Tuesday, May 24, 2016
Gizmodo wonders (for all of us) about Variety's cover depicting Yahoo C ...
- Low-Ball Bids For Yahoo, WSJ Reports
Around the Net in Video, P.J. Bednarski - Friday, May 20, 2016
The Wall Street Journal says bids for Yahoo are in the $2- ...
- Click Fraud Hijacks Bing, Google, Yahoo Searches
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2016
Malware created to take control of search queries by allowing third parti ...
- Marissa Mayer Gets Behind Yahoo Sale
Around the Net In Media, Gavin O'Malley - Tuesday, May 10, 2016
As Yahoo continues to meet with potential acquirers, CEO Marissa Mayer isn&rsquo ...
- Yahoo Launches Custom Audience Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Yahoo joined the ranks of companies supporting custom audience targeting with first-par ...
- Synacor Wins AT&T Revenue-Share Deal From Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2016
Synacor, a little-known tech company, landed a multi-year contract with AT&T, on ...
- Yahoo Puts Video Focus On Live Streams And Handful Of Core Subjects
Around the Net in Real-Time, Tobi Elkin - Thursday, May 5, 2016
While Yahoo's NewFront was closed to the press, Ad Age managed ...
- Interesting Factoids From NewFronts
Around the Net in Video, P.J. Bednarski - Thursday, May 5, 2016
There are some revealing and surprising little stats tossed into NewFronts presentation ...
- Time Spent Searching Declines As Mobile Overtakes Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2016
Advertisers are looking for ways to build a longer relationship per sear ...
- Toyota Sponsors First Live Stream On Tumblr From Stagecoach Music Festival
MediaDailyNews, Laurie Sullivan - Sunday, May 1, 2016
Toyota and agency Saatchi & Saatchi focused on millennials on Yahoo's soci ...