Well into refashioning its morning show, the CBS station in the Windy City still needed a traffic reporter. WBBM-TV had mounted a search through the usual channels. But while candidates … Read the whole story
Many marketers don't understand how to plan and optimize integrated campaigns across multichannels, though they want to run cross-platform efforts. To enhance that goal, … Read the whole story
Roughly 30% of ad executives expected advertisers to increase budgets on many top cable networks over the next 12 months. ESPN, Food Network and … Read the whole story
Shocking many in the TV industry, Netflix is now moving its streaming movie and TV business into the original content arena, reportedly buying a … Read the whole story
A sale of Freedom Communications' stations could serve as a measuring stick for whether the M&A market for TV stations has moved past the … Read the whole story
Knowing when to eat certain foods, such as carbohydrates, can serve as a dietary supplement to reduce weight. Such knowledge helps advertisers more accurately … Read the whole story
With the NCAA tournament launching Tuesday on truTV, some found themselves questioning whether they had the channel. Still, enough found it to yield ratings … Read the whole story
Extending its TV Everywhere concept, Time Warner Cable has launched a new app for the Apple tablet that lets subscribers watch TV directly on … Read the whole story
The campaign, the first work for the brand from Publicis New York, aims to capture the unforgettable experiences people have while traveling, rather than … Read the whole story
Expanding its services for advertisers from a video ad exchange to an interface for buying and managing online video advertising, Adap.tv has launched Adap.tv … Read the whole story
The Disney Channel will add three new series as it continues its momentum. The group includes the animated series "Gravity Falls," featuring twins visiting … Read the whole story
Cable operators, satellite and telco video services seem to have reversed the trend of losing video subscribers in the middle of 2010 -- in … Read the whole story
Although they have a small share of the multichannel TV service universe, telco-based video services could triple globally in five years, according to one … Read the whole story
The virtual pages of the TV Board blog are used, from time to time, to define some of the phrases and terms unique or … Read the whole story
For some on-the-ropes broadcast network programs, it's kind of like getting selected to NCAA March Madness -- for next TV season, who is going … Read the whole story
If there has ever been a more appropriate name for an event, I can't think of one. Last week the 4As gave us Transformation … Read the whole story
A couple of weeks ago, media business executives at an industry event were asked a usual industry question: What your favorite TV show? United … Read the whole story