Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty. Read the whole story

"The industry has been measuring progress in AI by how well models recognize content," said Tory Brangham, People chief ecommerce officer. "The real benchmark … Read the whole story

A24's "Backrooms" earned $81 million in North American box-office revenues, while NBCU's "Obsession" continues to see strong results, scoring $26.4 million this past weekend. Read the whole story

The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from … Read the whole story

The good news is the percentage of advertisers concerned about the "transparency" of their media agencies has gone down since the ANA first benchmarked … Read the whole story

The agreement begins this year and extends through the 2028 election season, likely signaling a new service to provide up-to-the-minute stats on political data, … Read the whole story