TVBlog
As upfront presentations go, Turner's 2011 version will be remembered as the one where, for all intents and purposes, the lights went out on Broadway (or just off it). But … Read the whole story
The television buy and supporting digital and other media (including streaming video, to commence about a week from now), plus public relations, represent a … Read the whole story
In another important step toward general advertising marketplace assimilation, the audiences of local Hispanic TV outlets will soon be measured via the same marketplace … Read the whole story
ABC wants to turn around an uneven year with a big slate of 13 new series and a marketing strategy to spread out program … Read the whole story
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
As usual for CBS over the last few years, the network didn't have much room on its fall schedule and will launch just five … Read the whole story
Time Warner Cable, which is interested in boosting ad revenues for its video-on-demand offerings, has made an investment in BlackArrow, a firm that powers … Read the whole story
Belo CFO Carey Hendrickson said the station group has experienced cancellations by auto advertisers related to the trouble in Japan, but not at an … Read the whole story
The company says the campaign touts GoodNites' design and fit, with -- for the first time in three years -- a TV advertising component. … Read the whole story
Sprinting towards the finish of the TV season, a number of shows improved ratings results because of season finales on the next-to-last Monday night … Read the whole story
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Last week there was an important conference called the On Demand Summit 3.0. Now, I'm not a big fan of the use of the … Read the whole story
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As the broadcast networks head boldly into another season, they should reflect back on their big mistakes -- the ones that may be hard … Read the whole story
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This week the Coalition for Innovative Media Measurement (CIMM) announced the results of a feasibility study for the Trackable Asset Cross-Platform Identification (TAXI) project. … Read the whole story
- COMMENTARY
The upfront season brings the usual excitement and disappointment when it comes to new programming -- as well as new business opportunities. But TV … Read the whole story
