Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV network businesses. This deal changes all that, analysts say. Read the whole story

MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall. Read the whole story

The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data. Read the whole story

Updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaigns, "Promotion Mode" in beta, and altering bidding target updates to better optimize … Read the whole story

YouTube has announced the launch of "Music Nights," a series of live concerts featuring a variety of famous artists performing in major cities across … Read the whole story

The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it. Read the whole story

Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems? Read the whole story

When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers. Read the whole story