Now that Nielsen is melding online and mobile viewing into its overall ratings, how long until Facebook and Twitter traffic are considered important enough to be included somehow? A recent … Read the whole story
The effort includes four 15-second teasers and a 60-second ad. Says VP marketing Jon Brancheau, "This campaign was conceived to challenge the notion that … Read the whole story
The upfront deal-making has begun. Fox closed a significant amount of business, with CPM rates up in the 11% range, sources said. Fox is … Read the whole story
Media buyers say Fox is initially asking 14% increases on the CPMs to get at least 11% to 12% closing price increases. ESPN is … Read the whole story
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratings in almost two decades -- something movie companies in particular anticipated in … Read the whole story
Heinz's top North American executive said that a live commercial on the "Ellen" show last month for Ore-Ida produced record results. The integration backing … Read the whole story
With the National Television Upfront presentations for the 2011/2012 season completed, it's a good time to ask what TV audience ratings really mean for … Read the whole story
n terms of regularly scheduled daily broadcast programming, Oprah Winfrey's prolonged swan song this week was the biggest event in daytime television since the … Read the whole story
"Who did that?" my wife wonders when she see the TV channel change even as the remote control sits abandoned on the coffee table. … Read the whole story
Continuing with last week's column on Watermarks (Set-Top-Box Lexicon: Watermarking) we now focus on other forms of content identification - Fingerprinting and Signatures. According … Read the whole story
Traditional television -- broadcast and cable -- is a growth business, an area where media companies can add existing programming and channels. Univision, for … Read the whole story
In an earlier article, I talked about why the nomenclature for GoogleTV and AppleTV is ill-conceived, and why Google and Apple are doing the … Read the whole story