In the strongest result for an NBA Finals Game 3 since 1998, with a peak audience of 26.3 million for the closing minutes - … Read the whole story

The "closed proof of concept" launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer's sales. Read the whole story

Original programming will be distributed across YouTube, Instagram, and TikTok via MLB Players and athlete-owned channels. Read the whole story

A new integration moves attention and data metrics from measuring how users process ads to where inventory is filtered, so it can adjust bids … Read the whole story

The agency will be aligned with the holding company's own specialist in the field, Havas Play in North America. Read the whole story

"We are trying to be fun... and it's not about we win or we don't win, it's about generating conversation," says Stellantis' Francois. Read the whole story

No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV." Read the whole story

The top-ten shows in minutes streamed per season this year on a broadcast network or exclusive streaming platform are mostly evenly split, according to … Read the whole story

Three fictional shorts aim for "authentic portrayals of disease and patient experiences." Read the whole story