TVBlog
by Joe Mandese
We finally got to see what happens when a journalist stands their ground in the face of Trump's lies. He calls them "stupid" or "crooked," gets up and storms out. Read the whole story
by Wayne Friedman
For the first time, advertisers can buy Samsung Ads' smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google's … Read the whole story
by Fern Siegel
"The FIFA World Cup Comes First" campaign celebrates fanatical fandom. Read the whole story
by Rob Williams
Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network. Read the whole story
COMMENTARY
by Jon Last, Columnist
Multiple sources of fan research have shown widespread public apathy among U.S. fans. Read the whole story
COMMENTARY
by Joe Mandese
In the old days, Nielsen could make a new media supplier "currency." These days, it's MRC accreditation. Point-of-Care is a case in point. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The frequency problem in CTV is neither new nor a secret. The core issue is structural. Read the whole story
COMMENTARY
by Steve McClellan, Staff Writer
Kartel was founded in 2024 and is now helmed by longtime TV executive Kevin Reilly, who joined the startup last year as CEO. Read the whole story
by Richard Whitman, Columnist
If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have … Read the whole story