TVBlog
by Adam Buckman, Featured Columnist
Retired "60 Minutes" correspondent Steve Kroft and other respected veterans of "60 Minutes" are blasting CBS News editor-in-chief Bari Weiss in the trade press. Read the whole story
by Wayne Friedman
Broadcast TV political ad spend is projected to reach $5.6 billion - up from a previous estimate of $5.2 billion - and CTV will … Read the whole story
by Tanya Gazdik
Live sports remained an essential buy for automakers, with the NBA driving largest share of investment and highest concentration of auto intenders. Read the whole story
by Steve McClellan
SATS, part of Stagwell Marketing Cloud, is an AI-powered platform that replaces demographic assumptions with real-time, behavioral audience insights to optimize media planning. Read the whole story
by Rob Williams
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests. Read the whole story
by Laurie Sullivan
Google debuted a new multichannel campaign in the U.S., demonstrating how AI in search helps fans learn something new and explore the 2026 FIFA … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Search freed users from homepage bloat, got them directly to the pages they wanted -- and the portals died. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Should viewers and others be allowed to wager on how a TV series - reality, scripted or otherwise - might end? Read the whole story
COMMENTARY
by Joe Mandese
Actually, it's the incremental amount of political ad spending in AdImpact's just-released revised update for the 2025-26 election cycle. Read the whole story