Earlier this year, I went over-the-top. No, not in the way I write fill-in columns and blog posts (I topped out in that process long ago). I went over-the-top as … Read the whole story
Advertising budgets decreased during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by Strata, the big media-buying … Read the whole story
Fox will slow down the consumption of its TV shows online with a new plan pushed by a deal with Dish Network. It has … Read the whole story
As Hulu and Netflix continue to square off, it's important to note key behavioral differences between their respective audiences. Eighty-nine percent of Hulu users … Read the whole story
Little blue characters will be taking over some NBCUniversal networks this summer, as the company has struck a deal for Sony Pictures Entertainment's upcoming … Read the whole story
Yahoo has introduced an Android version of its IntoNow interactive TV app and kicked off a campaign to promote the ninth season premiere of … Read the whole story
Home 3D Entertainment isn't a priority for consumers currently, but awareness and exposure outside the home -- in movie theaters, retail venues, and from … Read the whole story
The concept is embodied in the commercial's catchphrase: "There's a spirit in the West that drives people to do more," which is spoken by … Read the whole story
Just months after making one of the network's biggest programming deals, Mark Rosenthal, chief executive officer of Current TV, is leaving the company. Joel … Read the whole story
In less than a month, I will turn 55. In the real world. this is not a notable birthday -- no one's throwing me … Read the whole story
Addressable and Advanced Advertising is essentially a "push" advertising model that feeds out messages to targeted groups. But with the interactive capabilities that the … Read the whole story
Seems that big-time news organizations are looking to clean up their acts. ABC News says it won't pay for interviews -- er, make licensing … Read the whole story
Allow me to demystify a monumental shift that is underway, hidden behind the buzzword of "the cloud." For those who don't care about the … Read the whole story
Cathy Hetzel, corporate president of Rentrak, is a pioneer in interactive television and set-top-box data. Her first role at Rentrak was to ascertain whether … Read the whole story
The changing face of the TV upfront market? You probably don't need anyone to drum you over the head concerning the improvement of cable … Read the whole story
Now here is a study in contrast between what seems to have the most impact on TV and what works online. Nielsen released its … Read the whole story