New research shows the potential value of Facebook and Twitter for network marketers in reaching millennials to promote shows for the new season. Some of it is intuitive, but validation … Read the whole story
Jack Daniel's and the Zac Brown Band (ZBB) have announced a partnership spanning events, TV, in-store and other elements. This is the distillery's first … Read the whole story
More than half of the U.S. population and 80% of Internet users are now streaming video as part of their regular TV diet, according … Read the whole story
I am going to confirm what New York Times advertising/marketing columnist Stuart Elliott all but officially proclaimed with his column this morning: We are … Read the whole story
More consumers with cable, satellite or telco TV services have downgraded their services in the last year -- and more are on the way. … Read the whole story
Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED … Read the whole story
Future digital TV/video consumption will shift to tablets from PCs. Some 65% of the U.S. population will own a smartphone and/or tablet by 2015 … Read the whole story
NBC has started its typically slow rise to the top of ratings on Sunday for the fall: Its "Sunday Night Football" pre-season game on … Read the whole story
While HDTV penetration is growing markedly in the U.S., a new report suggests it is set for a boom globally. Informa Telecoms & Media, … Read the whole story
NBC Universal said it has hired a former executive at the ABC-owned stations to lead marketing at its group of 10 owned stations. Therese … Read the whole story
I wrote something several months ago about Peter Rabar, an agency legend I had the privilege to work for, and to learn from. It … Read the whole story
On June 24, location-based social network Foursquare trumpeted an infusion of $50 million in VC capital -- a piece of news that deservedly received … Read the whole story
Product placement in the political process? Who knew this was a ripe area for entertainment marketing? This is where Stephen Colbert, comedian/host of Comedy … Read the whole story
To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which … Read the whole story
Last week's Social Media Insider Summit in Lake Tahoe saw a series of great presentations addressing some of the cutting-edge issues in social media … Read the whole story
The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears … Read the whole story
Programming executives live for "lightning in a bottle": out-of-nowhere shows that hit it big. But can reality shows with hard real-life components hit too … Read the whole story