The trade groups for both local broadcasters and wireless carriers are trying to persuade the FCC and Congress to take their side in the debate over what to do with … Read the whole story
The agreement makes New York-based MetLife the official insurance company of the Jets, Giants and the stadium complex, and includes interior and exterior branding … Read the whole story
Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" … Read the whole story
Almost half of parents say they allow children to consume "more" television, at 49%, and 46% for video games, in the summer. When asked … Read the whole story
Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for … Read the whole story
The new enhancement offers cardmembers two points per dollar spent on travel and dining purchases in addition to existing benefits, including no foreign transaction … Read the whole story
Nielsen's TV measurement service in Puerto Rico has received accreditation by the Media Rating Council following its April 2010 launch. A 500-home sample in … Read the whole story
This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a … Read the whole story
ABC has refused to air a commercial for The Weinstein Company's new theatrical film "Our Idiot Brother," reportedly for its suggestions of drug usage … Read the whole story
Media General's station group is syndicating a NASCAR-related special produced by its station in the mid-size Johnson City, Tenn. market and has signed up … Read the whole story
One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive reach and frequency against … Read the whole story
The dynamic nature of Set-Top Box data makes for a dynamic series of terms to describe them, so "dynamic" in fact that there has … Read the whole story
Build a cool TV platform and viewers will come, especially if it's free. Also coming will be some tough-minded comments from associated business partners. … Read the whole story
It's taken a while for digital TV to really come of age, and in that time Apple launched the wildly successful iPad and created … Read the whole story
Mike McGuirre, VP MSA Media, and Eric Bartko, Senior Marketing Research Manager Business Analysis, MSA Media, work in a unique and pivotal part of … Read the whole story
One guy in my gym keeps pulling the plug of the TV set out of the wall in the men's locker room, according to … Read the whole story
Just so you don't misunderstand me, let me start with the disclaimer that I love the idea of Internet-connected TVs. If the future is … Read the whole story