TVBlog
The force was with Volkswagen at the beginning of 2011 with its widely lauded Super Bowl spot, but the automaker is ending the year with even more of a rocket. … Read the whole story
In a move that could significantly impact the way advertisers, agencies and media companies traffic the data associated with advertising and media buys, Madison … Read the whole story
Digital media consumption is rising, yet more research shows traditional TV usage continues to grow. The average adult consumer is spending 10 more minutes … Read the whole story
CBS Corp. said it has reached a deal to give it a TV station duopoly in the country's largest market, acquiring the independent WLNY … Read the whole story
LIN TV, the ownership group with the CBS station in Indianapolis and a collection of outlets in midsize markets, has launched a second-generation iPad … Read the whole story
Budweiser's Internet/social media marketing/video effort about everyday people pursuing their mostly big professional sports goals is coming to ABC in January. The seven-episode series,"Bud … Read the whole story
The headlines in the "Los Angeles Times" and "Ad Age" are virtually identical this morning: "Lowe's Faces Backlash After Pulling Ads from TLC's 'All-American … Read the whole story
- COMMENTARY
Religious pressure groups typically have issues with TV images or words of titillation: too much sex, too much violence, too many anti-conservative values. Now … Read the whole story
- COMMENTARY
As I discussed in last week's column, despite numerous technological and methodological drawbacks, the idea of using set-top boxes to derive "currency" ratings continues … Read the whole story
