An analyst's report Monday took a pretty big machete to projected ad growth at Viacom with the recent significant ratings drops at Nickelodeon. No one is quite sure why the … Read the whole story
Microsoft Kinect was the most effective television brand advertiser overall in 2011, based on achieving an average Ace Score of 619 over the 12 … Read the whole story
The latest Nielsen report says over one-third of U.S. television homes now have four TV sets. The exposure to advertising may explain another trend: … Read the whole story
Digital content company DoubleBounce just signed Yahoo and AOL as clients. The company secures cable TV pilots from successful production companies and then transforms … Read the whole story
Fox will expand its prime-time animation efforts, but in a somewhat backwards manner -- it will be programming a late-night Saturday animation block as … Read the whole story
Red Tettemer + Partners picked up two new business wins: Dial for Men Digital and Fuel TV. By winning the Dial for Men digital … Read the whole story
Just in time means giving you something when you need it. For instance, I need a Broadway-themed, musical drama -- preferably on Monday nights. … Read the whole story
After last week's Iowa caucuses, some television commentators were surprisingly caught off-guard by Mitt Romney's hairs-breadth victory over Rick Santorum. But why the shock? … Read the whole story
In a new report, ABI Research contends that by 2016 30% of pay-TV advertising ($22 billion) will shift to newer viewing formats, including VOD, … Read the whole story