There will be a massive publicity blitz behind the return of "Mad Men" over the next two months as the season premiere approaches. Unlike the unavoidable promos for "Smash" on … Read the whole story
This year, Papa John's is giving its fans much better odds by making its offer to give a free, large, one-topping pizza and a … Read the whole story
TV advertising for national TV sports programming grew 6% for the better part of 2011. Nielsen says advertising hit $10.9 billion for money spent … Read the whole story
Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast's commitment to the Spanish-language broadcaster. Comcast has invested heavily to grab rights … Read the whole story
As significant changes are coming to "The X Factor" this fall, a top executive involved in production suggested the show needs to be more … Read the whole story
Netflix plans to have five original series available for streaming by mid-2013, part of its efforts to compete with the likes of HBO and … Read the whole story
For those believing social media activity and traditional TV ratings can work hand in hand, it was a good week: "American Idol" scored well … Read the whole story
Digital ads will become more creative in 2012 to motivate a generation often characterized as "stimulation junkies," as marketers concentrate on capturing 79 million … Read the whole story
There are a handful of things that are likely to drive success for Second Screen endeavors -- with opportunities for viewer involvement, additional program … Read the whole story
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, … Read the whole story
How do you measure true TV engagement? I'm not talking about wistfully sending off an email, a tweet, or a Facebook update about what … Read the whole story