When networks moved slowly at working with it, Canoe should have showed it believed in its core request-for-information (RFI) offering by putting its money where its mouth was. Canoe executives … Read the whole story
Canoe Ventures, the partnership of major cable companies created to make scaled addressable and interactive TV a reality, is redefining its mission and drastically … Read the whole story
CiCi's Pizza has just launched a new ad campaign featuring the first work from its recently selected new ad agency, Publicis Dallas.The new campaign, … Read the whole story
In a minute-long commercial, a bride and groom on their wedding day are treated to ominous comments from strangers and loved ones that they're … Read the whole story
Despite ratings that have fallen since his late 2010 debut, Turner has extended the contract of TBS late-night host Conan O'Brien through April 2014. … Read the whole story
Google will move into traditional TV waters next year after filing for a couple of cable TV franchises in the Midwest last Friday. Google … Read the whole story
Bravo said a neuroscience study it commissioned shows advertising is much more likely to resonate when shown during a program with related content. The … Read the whole story
Broadcast programming on Tuesday night tightened up a bit -- leader CBS shrank slightly, while third-place NBC and fourth-place ABC picked up some viewers. Read the whole story
Big digital media companies may not think traditional TV has all the current right stuff - but they sure like the way TV gets … Read the whole story
Last week's Cross-Platform Video Measurement Summit not only addressed new advancements in cross-platform measurement, it also provided an update on the state of return … Read the whole story
Checking In? Immediately, I think of making a phone call to one's family. But the newer definition addresses a bigger media world -- letting … Read the whole story