Television News Daily
Monday, July 2, 2012

TVBlog

Leaders & Bleeders: Nielsen Up, Retrans Dollars Down
by David Goetzl

In this month's Leaders & Bleeders, Nielsen gets credit for proposing an overhaul of local-market measurement, while station groups have reason to fear the next Congress may cut down on … Read the whole story

  • Extreme Reach Delivers TV Spots Via The Cloud
    by Wayne Friedman

    New cloud-based TV services are taking hold. Extreme Reach, a video distribution company, says it now delivers 98% of its client TV commercial via … Read the whole story

  • New Applebee's Campaign: 'See You Tomorrow'
    by Karlene Lukovitz

    "'See You Tomorrow' represents the next step of our revitalization and a departure for the Applebee's brand," noted Becky Johnson, Applebee's VP of culinary … Read the whole story

  • Gain Goes For Odor Ardor
    by Aaron Baar

    Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's … Read the whole story

  • COMMENTARY
    HBO's 'Newsroom' Milestone In Emerging T/V Business Model Continuum
    by John R. Osborn, Op-Ed Contributor

    Last week's premiere of "The Newsroom" on HBO marked the return of Aaron Sorkin's special brand of premium television.It makes sense that Sorkin -- … Read the whole story

  • COMMENTARY
    Crossing The 'Finish Line' In Fickle TV Times: A BLT, No Curry
    by Wayne Friedman, Staff Writer

    Sure you do well at work. But are you carrying the ball "across the finish line"? Only your superiors know for sure. That went … Read the whole story