As head of sales at ABC, Geri Wang has considerable visibility into operations at the largest media agencies and she's frustrated by the adaption rate. From her perspective, integration between … Read the whole story
Social media as it applies to TV influence is still a mixed research picture: Low usage, but growing potential. Of note to TV programmers: … Read the whole story
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitter executive, says. He believes live-TV viewing for top shows will increase as … Read the whole story
While half of consumers report viewing TV concurrently with social media, far fewer -- just 12% -- say they tweet, "like," "pin" or post … Read the whole story
For years traditional media research has measured consumer usage of individual channels. That's no longer good enough, says Starcom MediaVest Group CEO Laura Desmond. … Read the whole story
NBC Owned Television Stations' locally delivered digital network, Cozi TV, has added three markets to its lineup. WMFP-TV Boston; KUBE-TV Houston; and KHSB Kansas … Read the whole story
The U.S. mobile video audience in the first quarter reached 45.3 million, up from 36 million a year ago. That 25% gain made the … Read the whole story
ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close … Read the whole story
The only original show to see any gain at all on Sunday night was CBS' "Tony Awards," which earned a 1.2/4 among 18-49 viewers … Read the whole story
urviving tough times for many in the broadcast upfront business means maintaining an even keel. So far in this upfront, that's what the major … Read the whole story