TVBlog
In response to a recent TVBlog titled "Nielsen Poised To Win Online Measurement Derby," industry researcher Tony Jarvis says suggestions a single measurement company will provide data that forms the … Read the whole story
The broadcast upfront could be headed for a year-over-year volume drop. Fox is close to completing its negotiations, with volume down around 10%. That … Read the whole story
When it was founded in 1997, TiVo set out to change the way people watch television, allowing them to watch programming on their calendar … Read the whole story
Former Viggle and 19 Entertainment executive Janet Scardino has landed the chief operating officer post at media/entertainment company, Saban Brands. Read the whole story
Executives estimate that more than half of media and entertainment businesses' revenues will come from digital services/platforms in the next two years. Sixty-four percent … Read the whole story
Some 43% of consumers say most marketing "is a bunch of B.S.," while about 30% of U.S. consumers perceive online advertising as less effective … Read the whole story
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According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among … Read the whole story
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Perhaps Intel has the right approach to revolutionizing the way we buy our traditional TV service - initially, anyway. Intel aims to start an … Read the whole story
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Mark Loughney, vice president of sales and strategy research for ABC, started in academia -- but customer satisfaction research interested him so much that … Read the whole story
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Some executives can see TV's future perfectly -- through the clouds. That's the point. Content owners and traditional distributors like Comcast Corp. see the … Read the whole story
