TVBlog
by David Goetzl
If the Time Warner Cable blackout is hurting CBS, there is at least one figure offering striking contrary evidence. By one measure, household prime-time ratings on Tuesday in the New … Read the whole story
by Karl Greenberg
The effort, "Best Yourself," is primarily digital and social, but there is a 60-second TV spot as well. Intended to get people to engage … Read the whole story
by Wayne Friedman
Time Warner posted strong TV advertising and film revenue results company-wide for its second-quarter reporting period. TV advertising gained 11% (or $129 million) in … Read the whole story
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by Wayne Friedman
Benefiting from its acquisition of 18 stations, Irving, Texas-based Nexstar Broadcasting climbed over 40% in revenue for its second-quarter earnings results. Nexstar pulled in … Read the whole story
by Karlene Lukovitz
While The Discovery Channel birthed "Shark Week" 26 years ago for the usual reason of boosting traditional TV viewership (at which it's been wildly … Read the whole story
by David Goetzl
Disney CEO Bob Iger indicated Tuesday that he expects ESPN to renew its deal to carry NBA games as the current agreement runs through … Read the whole story
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by Joe Mandese
On a day when one online video ad network (YuMe) is expected to go public, and a day before another (Tremor Video) reports its … Read the whole story
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by Amy Corr
Jordan Brand launched "Blake and Drain," a TV spot that debuts the brand’s latest shoe, the Super.Fly 2. The ad also marks the debut … Read the whole story
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by Amy Corr
We’re not done with Blake Griffin just yet. He also stars in the latest Foot Locker ad as “The Endorser.” Griffin buys his Jordan … Read the whole story
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by Amy Corr
KRAFT launched a series of Spanish-language TV spots promoting its Mac & Cheese using the tagline “Sabemos que te va a encantar” (We know … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
New research from video technology company, Unruly, examines 12 television commercials from Super Bowl XLVII, which aired on February 3, 2013, to uncover why … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In 2002, the Federal Communications Commission shot down the idea of a Dish Network/DirecTV merger. Over a decade later, after stagnant growth or net … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
New research from Nielsen validates what marketers have been banking on for awhile. There is a relationship between Twitter conversations about a specific TV … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Time Warner Cable has a new plan for CBS, in effect saying: Go a la carte and see if your loyal viewers will pay … Read the whole story