TVBlog
Tomorrow night will bring with it the final installment of "The Tonight Show With Jay Leno." NBC's late-night hours will then be filled with news reports and coverage of the … Read the whole story
Looking to create more ad inventory to young-skewing marketers, Turner Broadcasting has expanded its strong, mostly late-night Adult Swim programming block -- as well … Read the whole story
Despite Turner's cable news networks decline, yearly 2013 revenues at Turner were up 5% to $9.98 billion, with subscription fees 5% higher, or $236 … Read the whole story
Google has reportedly appointed longtime SVP of Ads & Commerce Susan Wojcicki to head YouTube in an effort to boost ad revenue. The move … Read the whole story
Hoping to gain a greater share of viewers on Thursday night against other broadcast networks, CBS has grabbed a piece of the coveted NFL … Read the whole story
Gannett Co.'s total revenues fell 6% to $1.37 billion in the fourth quarter of 2013, reflecting declines in both its publishing and broadcasting businesses. … Read the whole story
The brand campaign includes 30- and 15-second TV spots airing on networks and cable through March. The ads show kids snacking on the pouches … Read the whole story
Tom Salkowsky, marketing department head, MINI U.S.A., tells "Marketing Daily" that the campaign will involve an array of media channels, including the automaker's biggest … Read the whole story
In the story, "Super Bowl Viewership Hits 105M, NFL, Kia Among Most-Watched Ads" (Media Daily News, Feb. 4, 2014), Rentrak's Ad Retention Index showed … Read the whole story
- COMMENTARY
Do consumers need another big TV industry group looking to take aim at another piece of the TV infrastructure? Network affiliates and station groups, … Read the whole story
- COMMENTARY
There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for improvements I have … Read the whole story
COMMENTARYLet's finally admit it: we never liked viewing video on a desktop PC. Devices finally let us lean in and lean back at will … Read the whole story
- COMMENTARY
How to get into the mind of a woman? An age-old pursuit, and for marketers an imperative one. In this gadget-glorified, digital-forward world we … Read the whole story
- COMMENTARY
While there was marked growth in mobile audience engagement, we expected a far higher percentage of social and mobile integrations than actually came to … Read the whole story
- COMMENTARY
This elicits several key questions: Who are the Infosumers, where did they come from, and how do we market to them? Read the whole story
- COMMENTARY
No one brand really stood out in my mind this year. I think it's a combination of both the quality of the ads and … Read the whole story
