by Joe Mandese
For all of Madison Avenue's seeming obsession with popular social media platforms like Facebook, Twitter and the ilk, when it comes to actual media … Read the whole story
by Wayne Friedman
Walt Disney gained nearly 9% in revenues to $12.3 billion for the fourth quarter. A major gainer was Disney's studio entertainment division -- thanks … Read the whole story
by Erik Sass
Univision has announced a partnership with Applicaster to create cross-screen experiences for Univision viewers available on their mobile devices and desktops. Univision is using … Read the whole story
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by Wayne Friedman
Cable networks had strong advertising sales growth at 21st-Century Fox in the fourth quarter of 2013 as a result of viewership increases at Fox's … Read the whole story
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by Tyler Loechner
NBC Olympics has tapped Information and Display Systems (IDS), a division of Sports Media Technology (SMT), for its production of the 2014 Olympic Winter … Read the whole story
by Karlene Lukovitz
They were given the option of saying they didn't know. Fully 48% of respondents chose the "I don't know" option -- perhaps indicating generally … Read the whole story
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by Mark Walsh
With the new infusion of capital, the company plans to launch a mobile video ad exchange and introduce other tools for monetizing apps later … Read the whole story
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by P.J. Bednarski
At least twenty online video providers will strut their stuff beginning April 28, and more could be added. Read the whole story
by Aaron Baar
"In the past, we had focused on ... what I would call 'their worst day,'" Tony Wells, chief marketing officer of ADT, tells "Marketing … Read the whole story
by Wayne Friedman
With media becoming more plentiful -- and fractionalized -- many believe more personalized approaches to advertising are coming. StarGreetz, a new digital advertising creative … Read the whole story
COMMENTARY
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The Super Bowl opened with a lavishly fur-coated Joe Namath (in a world full of PETA) screwing up the coin toss. That act proved … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The term The New Golden Age of Television has been revived. And what seems to be a revitalized medium is looking more vibrant than … Read the whole story
COMMENTARY
by Drew Kerr
Sorry, Weather Channel. We are wasting perfectly good Roman mythological names on winter storms when times call for crass commercial exploitation instead. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study from TiVo Inc., despite the prevalence of multitasking in everyday life, most are actually actively watching TV programming when … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Goo Technologies has new research that says 82% of all Americans ignore online ads, more than any other kind of media. The richer you … Read the whole story
COMMENTARY
by Joe Marchese
TV "impressions" are 100% of the screen for 30 seconds. I promised you 10 words for why TV dollars won't go online, and there … Read the whole story
COMMENTARY
by Steve Sachs
While you may have crafted the perfect communication platform and a brilliant portfolio of content marketing assets, telling your brand story can't be done … Read the whole story