by Joe Mandese
Media-buying biggie Interpublic's Mediabrands is making a case for the local TV advertising marketplace to shift from conventional TV ratings to "impressions-based trading." The … Read the whole story
by Joe Mandese
In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major … Read the whole story
by Wayne Friedman
Slowing trimming its losses, Viggle, the entertainment rewards company, says it posted a 30% increase in revenue in its fiscal second-quarter financial results. Plus, … Read the whole story
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by Tyler Loechner
Clypd, an ad tech startup for television, and Ad-ID, a joint venture of the American Association of Advertising Agencies (4As) and the Association of … Read the whole story
by Mark Walsh
Americans own an average of four digital devices (including high-definition TVs) and spend 60 hours a week consuming media across them collectively. Average monthly … Read the whole story
by Aaron Baar
In general, ads that employ celebrities with a strong connection to the brand or provide a service to the brand story do better than … Read the whole story
by Gavin O'Malley
With analysts on the fence about its future, Hulu is hoping that fresh sales talent can boost its share of online advertising. Read the whole story
by Tanya Gazdik
Ameriprise Financial is once again enlisting actor Tommy Lee Jones as its stump person in its latest national ad campaign, which debuted during the … Read the whole story
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by Gavin O'Malley
From bandwidth restrictions to gadget shortcomings, the popularity of digital video has historically been limited by technology alone. Open-source video platform Kaltura has just … Read the whole story
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by Tyler Loechner
Innovid, a tech platform for video advertising, on Tuesday announced a partnership with DoubleVerify that will bring "real-time video ad blocking" to its ad … Read the whole story
by Mark Walsh
With mobile video consumption on the rise, the Interactive Advertising Bureau has released a set of practical guidelines to help marketers and media buyers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's nice to have billionaires looking out for us -- especially when facing the death of TV. "I'm tired of the majors screwing you, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The "final" finale of Jay Leno hosting NBC's "The Tonight Show" has become -- happily for many -- the highest-rated of his two finales. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Social media has raised a whole new set of issues for the Olympics. The IOC has issued extensive guidelines for participants, sponsors and journalists … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
By periodically checking for bogus view counts, YouTube thinks it can clear its site of third-party companies that create "views" to increase ad revenue. Read the whole story
COMMENTARY
by Jeremy Ozen
What constitutes video these days? Streaming movies and TV shows? Viral content? Ads on websites, in the backseat of taxis, on elevators? Video no … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Apparently, Millennials are more likely to trust what they read online than older folks. According to a recent survey by Boston-based Schneider Associates and … Read the whole story