J.R. Ewing Bourbon? All I can say is -- what took them so long? Warner Bros. yesterday announced that it is teaming up with Southfork Brewing Company to launch a … Read the whole story
NBC Olympics prime-time numbers dipped under the 20 million viewer level for the first time on Tuesday -- the tenth day of the big … Read the whole story
Millennials' video consumption offers some complicated news for traditional TV networks and program providers. Some 72% of those born between the early 1980s and … Read the whole story
Twitter has become a linchpin of brands' social media marketing efforts, especially when it comes to capitalizing on up-to-the-minute trends and big events like … Read the whole story
Investors liked DirecTV's fourth-quarter financial results, which grew strongly for its U.S. and Latin American markets. Revenue in the fourth quarter climbed 7% to … Read the whole story
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
Adidas' golf unit, Carlsbad, Calif.-based TaylorMade, is launching a campaign in which four pro golfers are "Speed Police" marionettes rolling around courses in a … Read the whole story
Considering where real-time bidding (RTB) came from -- bottom-dwelling remnant inventory -- do big-name publishers currently investing in programmatic need to justify themselves? Maybe … Read the whole story
In addition to promoting McDonald's' coffee and breakfast menu, the new campaign seeks to reinforce the message that McDonald's offers "balanced meals, quality coffee … Read the whole story
Last month, Sony Electronics launched "Join Together," a 90-second spot that celebrated artists and engineers working together to create exemplary products. The follow-up to … Read the whole story
Sure, you may have visited Minneapolis, but how about Miniminneapolis? That's the location of a factory that creates Starburst minis. Read the whole story
ADT has launched a TV campaign that illustrates how a little peace of mind goes a long way when homeowners are away. Read the whole story
Sitting as Jimmy Fallon does on the cusp of the GenX/millennial generations (he's a few years too old to technically qualify as a millennial), … Read the whole story
Venice Beach is rapidly becoming the Silicon Valley of Southern California. And the area is attracting a lot of new-wave ad shops that embrace … Read the whole story
In a defeat for Aereo, a federal judge in Utah has prohibited the online service from operating in six western states. The decision, issued … Read the whole story
TiVo's Millennial Entertainment Survey says they spend 36% of their time watching conventional TV, bu not on conventional TVs. And this survey says, people … Read the whole story
Appointment binge-watching? That would seem to be a contradiction in terms, but it absolutely describes what happened last weekend, when Netflix unleashed all 13 … Read the whole story
It's an insatiable media information market. Media consumers are in need of information, especially in real or near-real time. Though there have been efforts … Read the whole story
Political-marketing experts are already hard at work on the 2016 presidential race. Brand marketers might ask how this is relevant to them, while political … Read the whole story