There are few things as exciting in television as watching a drama series that was very good in its first season instantly become something great at the start of its … Read the whole story
Discovery Communications is shifting network responsibilities among its senior executives. Eileen O'Neill, who was group president for Discovery Channel and TLC, will now be … Read the whole story
Strong advertising fourth-quarter results, boosted from "The Walking Dead," lifted AMC Network revenues for the period. Ad revenues climbed 31% to $205 million -- … Read the whole story
Discovery of new TV shows still comes via traditional TV marketing platforms -- with channel surfing getting the highest results. New research finds that … Read the whole story
For brands and publishers, managing their video assets across social media channels has never been tougher -- a fact that bodes well for some … Read the whole story
Tumblr on Wednesday named Sima Sistani to the newly created position of director of media, responsible for developing strategic partnerships with entertainment and media … Read the whole story
Vibrant Media, a publisher network with a focus on native advertising, on Wednesday announced a partnership with Moat, an analytics company. Through the partnership, … Read the whole story
Scott Waugh, the director of the upcoming action film "Need For Speed," is helming a spot for the 2015 Ford Mustang. The ad, which … Read the whole story
Hefty is bringing sexy back... to trash day. Read the whole story
Hotels.com is the clear destination for booking a room. Or should I say it's an obvious choice? Read the whole story
Walt Disney has started an online movie service, Disney Movies Anywhere, that allows consumers to connect and store previously bought movies to Apple's iTunes. … Read the whole story
If you still think Alec Baldwin is a talented actor, and lest you retain some of the glow from the memory of his enjoyable … Read the whole story
Today, the DVR is stronger than ever - a continually growing presence in our lives that is relied upon more than ever as a … Read the whole story
As the number of Internet-connected devices continue to multiply, has your smartphone or tablet essentially replaced your clunky old remote? A new graphic presentation … Read the whole story
Social TV analytics has moved from the media lab to mainstream media research in just four years, says SecondSync director Graham Lovelace, playing a … Read the whole story
The rules of engagement for a social night of Hollywood excitement. Read the whole story
"Content is king," they say, and from it comes context. But what of people consuming multiple forms of content at once? Multitaskers are the … Read the whole story
The cross-platform measurement market is awash with various solutions, but none able to successfully measure non-duplicated individual demographics across platforms -- except Project Blueprint. … Read the whole story