by Joe Mandese
WASHINGTON, DC -- One of the surprising takeaways at Marketing Politics here was that despite the hyper-focus on "digital" and "multi-screen," TV remains far … Read the whole story
by Wayne Friedman
Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put … Read the whole story
by Aaron Baar
The company is encouraging its employees to take "bracket breaks" to watch the NCAA tournament during work hours. "We're encouraging employees to evangelize and … Read the whole story
by Joe Mandese
WASHINGTON, DC -- "What is the bluest state, and why is it so sad," MediaPost columnist Bob Garfield asked chief Obama digital strategist Joe … Read the whole story
by Wendy Davis
The Chicago-based PBS station Window to the World has agreed to hold off on its attempt to shut down streaming television service FilmOn X … Read the whole story
by Erik Sass
More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans), to reach U.S. Hispanics -- and their media efforts are not limited … Read the whole story
by Sarah Mahoney
The news follows its latest TV "Work is a beautiful thing" ad push, touting a renaissance in we-can-make-it-here spirit, which began running last month … Read the whole story
by Karlene Lukovitz
The brand -- while well-established in various regions including the Northeast (it has annual sales of more than $130 million and presence in 16,000-plus … Read the whole story
by Aaron Baar
"The technology is evolving, and the challenges are evolving and we're helping [companies] work through it," CDW's Dean Lamb tells "Marketing Daily." "If you … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Scrolling through your Facebook news feed now, you might find some video advertising -- just like on TV. But wait. There's no sound. No … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In an experiment that proves more interesting than you would think, Cartoon Network broke a 22-minute series episode into 15-second snips. Go figure. It … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The big march to digital viewing and advertising is being watched by the political ad spenders, too, and they are cautiously getting in line. … Read the whole story
COMMENTARY
by Kevin Van Lenten
Outdated benchmarks don't tell the full story about a product. Just as very few people would ever make horsepower-hour the basis for buying a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With six schools going to "the big dance" as somebody (not me) likes to call it, the powerhouse Atlantic Coast Conference picked a good … Read the whole story
COMMENTARY
by Jen Sargent
Native advertising is taking the advertising industry by storm, and among the many possible execution strategies for brands and publishers, video is proving to … Read the whole story
COMMENTARY
by Gary Holmes
With another season of "Girls" coming to an end this Sunday, I'm moved to ask what is it about Lena Dunham that drives otherwise … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It could be just a promotion like any other. But the BT Broadband giveaway deal looks a lot more meaningful for one of two … Read the whole story