No new shows that NBC previewed at its event on Monday excited the crowd as much as the news of a significant bit of smart scheduling that will maximize the … Read the whole story
Mired in fourth place this year, ABC is looking for big changes with 12 new series this season. Beginning in the fall, ABC will … Read the whole story
The TV upfront market is forecast to see low single- to mid-high single-percentage price increases, according to the two latest estimates. For the top … Read the whole story
The Online Publishers Association has named CBS digital veteran Jason Kint as its new CEO to succeed outgoing president Pam Horan. The OPA said … Read the whole story
Although cable networks are slowly trimming the number of commercials in their programs, those networks on average still air more advertising messaging than broadcast … Read the whole story
With about a month to go before the soccer Godzilla lumbers out of the Atlantic and onto Ipanema under the gaze of Christ the … Read the whole story
During a recent NewFront event, Hulu promised to triple its content marketing spend over the next year. To lead the effort, Hulu just poached … Read the whole story
Los Angeles-based agency Stun Creative has just hired TV production veteran Maria Crenna to oversee the launch of its new programming division, Stun Originals, … Read the whole story
In a new television commercial that began running this week, actor John Slattery sits alone in an apartment, declaring "The future is voice control." … Read the whole story
Subway is running a campaign that spotlights that it bakes its own bread in-store each day, as well as its recent decision to remove … Read the whole story
CBS CEO Les Moonves says the cost of next year's prime-time schedule is lower than the current year's schedule. CBS must be doing something … Read the whole story
Think about all the different ways consumers access video content today. There are so many great content channels and everything happens instantaneously. Compared to … Read the whole story
While some "programmatic TV" offerings are popping up, there is still work to be done when it comes to more automation, says the Wall … Read the whole story
With free and easy publishing tools, high schooler can now create a high-traffic site within months. And with low-cost video capture and publication tools, … Read the whole story
In this age of media fractionalization, what programming direction should networks take in the future? Should they depend on a single multi-night, multi-hour blockbuster, … Read the whole story
Native plays well with the increasing common popularity of mobile video content. Though mobile users are apparently not averse to watching longer content on … Read the whole story
Did you know 3.2 billion people watched the last World Cup and 715 million watched the Finals alone? Compare that to the 108 million … Read the whole story