How will Fox fare this fall -- its first in several years without "The X Factor?" The network is also coming off a season that wasn't particularly kind to most … Read the whole story
Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work … Read the whole story
Removed from its big overall 18-49 win a year ago, CBS -- long known as one of the most consistent networks by TV marketers … Read the whole story
TNT's new prime-time programming -- heavy on drama -- will get some marketing help with a new brand effort. The new tagline and logo … Read the whole story
Charbroil, Jerome's Furniture, Uncommon Goods and Tilly's, among others, are all conscious that consumers are watching more videos from desktops and mobile devices. The … Read the whole story
Placemedia, a programmatic TV ad platform and subsidiary of Viamedia, on Wednesday announced an expanded partnership with Rentrak to bring past and current automotive … Read the whole story
The rapidly growing U.S. Hispanic cable TV marketplace is getting even bigger thanks to TV network distributor Olympusat, which is introducing 35 new high-definition … Read the whole story
Henkel Corp.'s Loctite is going with an emotional pitch around the idea that glue can fulfill you. Or at least make you dance. And … Read the whole story
With its latest expansion efforts, including opening a physical store, acquiring a European beauty site and closing an additional $60 million in venture funding, … Read the whole story
Jeez, Weiner!! One minute, Betty said she was "checking the Sterno," NOT the sternum. But the next thing we know, we're down one nipple! Read the whole story
Looking for that big investor play on TV stocks in this upfront market? You'll need to look harder. Perhaps the most identifiable TV stock … Read the whole story
Am I the only one who can't keep "Orphan Black" and "Orange is the New Black" straight? What I know about both shows is … Read the whole story
In this age of media fractionalization, what programming direction should networks take in the future? Should they depend on a single multi-night, multi-hour blockbuster, … Read the whole story
WGBH, PBS's largest content producer, has named a major player in the tech VC world as chairman of its board of trustees. The public … Read the whole story