TVBlog
The presentation of the 41st annual Daytime Emmy Awards on daytimeemmys.net -- this after the National Academy of Television Arts & Sciences was unable to come to any kind of … Read the whole story
Local TV news show advertising was among the top media platforms driving consumers to look for more information on products and services. Some 62% … Read the whole story
The World Cup is one of the best real-time and global brand sponsorship opportunities, but it seems a brand doesn't need to shell out … Read the whole story
U.S. Hispanic spending power is climbing fast, now closing in on $1.5 trillion. As such, marketers and media companies are focusing more on this … Read the whole story
Financial advisors have a high rate of use of Web sites -- but the advertising messaging they remember comes more from TV. When it … Read the whole story
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within … Read the whole story
Making its television debut, social sharing app Whisper is partnering with youth-focused news-and-lifestyle cable network Fusion. The cabler's editorial team plans to develop stories … Read the whole story
Pop Secret invented the MicroRave, coinciding with EDC, an electronic dance music festival. A MicroRave is a hip place (a spray-painted microwave with a … Read the whole story
- COMMENTARY
YouTube isn't just bad entertainment and good entertainment and kittens and collapsing skateboard ramps and cell phone footage of police brutality. And it certainly … Read the whole story
- COMMENTARY
What's your TV investment pleasure: sports TV or Spanish-language TV? Sending up smoke signals that it was interested in selling, Univision Communications, may be … Read the whole story
- COMMENTARY
AdExchanger has posted an article outlining how Comcast could "upset the programmatic TV game," calling the partnership Comcast Spotlight struck with Rubicon Project earlier … Read the whole story
- COMMENTARY
Adweek has posted an article exploring the pros and cons of programmatic TV, first arguing that programmatic will take over TV, writing, "Who needs … Read the whole story
- COMMENTARY
Yesterday I ran across a sponsored advertorial piece that included the question "How do you calculate digital reach and brand impact from moving TV … Read the whole story
- COMMENTARY
How and why are World Cup fans actually using hyper-connected social networks? Mainly to yell "Gooooooal!" at each other. Read the whole story
- COMMENTARY
Last week Apple made some changes to its developer guidelines that will have an immediate impact on the mobile advertising industry, especially on vendors … Read the whole story
