Most of us focus on the excitement of the Drama and Comedy Series categories when watching the Emmy Awards. But this year the nominations for Movies and Miniseries and the … Read the whole story
Global TV advertising spending will slightly improve this year versus a year ago -- but will continue to steadily rise over the next six … Read the whole story
Mega-merger announced deals spiked the overall media merger and acquisition market in the second quarter of this year from the levels of same period … Read the whole story
There's nothing like an eccentric mascot to help consumers remember a packaged good or home appliance brand. Most consumers -- depending on their generation … Read the whole story
The Unilever brand has teamed with Tongal for a user-generated contest that supports its Super Bowl "Make Love, Not War" TV commercial. Read the whole story
Motorcycle ad or Viagra spot? I wasn't sure when I first viewed the commercial for Indian Motorcycle's 2015 Indian Roadmaster. It's a beautiful touring … Read the whole story
Cable operators and other pay TV providers are continually worried about cord-cutting -- or increasingly "cord-nevers" for many millennials. Read the whole story
I remember that when I started in the media business, around the mid-'70s, the community's attention was focused on reach. Mass reach. Broad reach. … Read the whole story
Everybody knows that you can learn as much from young people as you can teach them, and these days, maybe even more. That's often … Read the whole story
I wonder how many brands -- specifically, how many brands using video to reinforce identities forged long ago -- are quite as gallant, brave, … Read the whole story
While we call it social media, ironically it may be quite the opposite: a new study suggests that screen time (including social media as … Read the whole story
A Barclay's analyst is putting out numbers that suggests HBO could offer its service online--without authentication maneuvers--and reap $600 million in additional revenue. If … Read the whole story
While not as flashy as the Super Bowl, World Cup, or Holiday, the back-to-school season is important for many brands. And one of the … Read the whole story