The always agreeable and effortlessly charming Seth Meyers certainly isn't afraid to bite the hand that feeds him. Those of us who attended NBC's upfront presentation in New York City … Read the whole story
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication and production … Read the whole story
While the television industry celebrated itself last night on broadcast television with host Seth Meyers remarking on the irony of the Emmy's honoring so … Read the whole story
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announced that they are renewing and expanding their long-term partnership, with a number … Read the whole story
Driver Digital, a cross-platform family company, will represent the YouTube star of "Its JudyTime" and "ItsJudysLife" for new media and product launches. Judy Travis, … Read the whole story
Mustang Unleashed, featuring the work of several designers: Anna Sui; Rogan Gregory and Scott Mackinlay-Hahn of Rogan; Paula Cademartori; Tomaso Anfossi and Francesco Ferrari … Read the whole story
The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. The ad promotes Kia's … Read the whole story
Coca-Cola launches lyric bottles in China. Break a sweat if you want Gatorade. Let's launch! Read the whole story
Nerds seem to having their cultural moment. "The Big Bang Theory," a show about four nerds and the women who love them, is the … Read the whole story
Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become … Read the whole story
It's often said that content is king and distribution is queen, but platitudes are a "moral without a fable." That's because relevance is actually … Read the whole story
There's nothing subtle about it. Gannett Co. is introducing an ad that just takes over the screen on the home page and may play … Read the whole story
The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's … Read the whole story