TVBlog
For the last 12 years, most of the annual early-September programming tied to 9/11 has offered looks back on the day itself. But I can't recall a news show or … Read the whole story
Two days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a … Read the whole story
A weak TV upfront ad market is not worrying TV network executives. Many media analysts are also projecting that TV's quarter-by-quarter scatter advertising markets … Read the whole story
National TV's current advertising concerns are not coming at the hands of online advertising, according to one analyst. Pivotal Research notes that the national … Read the whole story
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story
Vevo has named David Rice to the new post of chief product officer. Reporting directly to Vevo President/CEO Rio Caraeff, Rice will oversee product … Read the whole story
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their … Read the whole story
As media consumption habits continue to evolve, magazine publishers big and small are embracing online video to stay relevant in a media landscape increasingly … Read the whole story
Sure, Gillette's new Flexball razor can play a piano, but does it leave users with a smooth nick-free shave? The brand's agency, Grey New … Read the whole story
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates for their annual Agency of the Year awards, … Read the whole story
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Live programming, a growing TV "category," could include more live marketing messages in the near future. We are talking not about live branding and … Read the whole story
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The State Department now has an easily accessible video on YouTube that shows would-be martyrs just how bloodthirsty their comrades can be. There is … Read the whole story
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The television industry right now is very lucky. It is being challenged by a host of technology and business innovations shorthanded with the term … Read the whole story
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ESPN's John Skipper says he's not worried that millennials will cut the cord for good, and he's probably right. Sports keep broadcasters and ESPN … Read the whole story
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The NFL regular season kicks off this week with a game between Green Bay Packers and the Seattle Seahawks. To celebrate the beginning of … Read the whole story
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Federal Communications Commission Chairman Tom Wheeler said today what many consumers already know -- the market for broadband isn't competitive. But Wheeler didn't offer … Read the whole story
- COMMENTARY
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story
