This Sunday night marks the halfway point in this brief, final mini-season of "Mad Men." In less than a month, on May 17, it ends. So what are we to … Read the whole story
The major television broadcasters have agreed to accept $950,000 from Aereo to settle claims that the online video distributor infringed copyright by streaming TV … Read the whole story
Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expected foreign exchange rate changes. First-quarter net income gained 8.6% to $63 million, … Read the whole story
Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad … Read the whole story
On the eve of upfront season, Viacom has put together its first ever trade marketing campaign. Its theme -- "Made Here. Lives Everywhere" -- … Read the whole story
"This is all about turning the fitness tracking trend on its head and playing off Joe Boxer's irreverent [tone]," says Jamie Stein, vice president … Read the whole story
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright … Read the whole story
Google spent $5.47 million on lobbying in the first quarter -- more than all tech and telecom companies. That's up 45 percent over the … Read the whole story
Any episode that offers quality time with Joan, Betty, Sally, and Peggy gets my two opposable thumbs up -- way up. Read the whole story
Pressure is seemingly building against Comcast's $45 billion effort to buy Time Warner Cable -- from a group of U.S. senators who are opposed … Read the whole story
TV may not be going away, but the TV set itself is on the decline. Slowly but surely, TV viewing is rising on other … Read the whole story
This week, we profile APPY Award entrant The Tonight Show with Jimmy Fallon App, created by CP+B. In 2014, CP+B partnered with NBC to … Read the whole story