Around the Net

Airbnb Launches First TV And Digital Campaign With TBWA

  • The Drum, Wednesday, April 22, 2015 6:47 AM

Airbnb has launched its first ever campaign that expands across both television and digital with the help of TBWA. The spot, Never a Stranger, shows an actress hugging her real grandmother, with whom she connected in Brazil. It also features a voiceover done by an Airbnb employee. Never a Stranger, which is cut into 15-, 30- and 60-second clips, engages real hosts and listings from across the globe. The commercial will be featured across the US, UK and Australia in broadcast, digital, cinema and social.

Read the whole story at The Drum »

Next story loading loading..