TVBlog
The central challenge was this: Manage an A-list male celebrity's public transformation to female, which includes not only getting everyone to accept it, but to praise and honor it as … Read the whole story
Pure-play digital advertising platforms' growth rate continues to surpass both broadcast TV and cable TV gains. Digital advertising sales -- excluding those online revenues … Read the whole story
Nearly half of TV consumers will pay for sports TV -- even if it isn't part of a pay TV cable package. Among people … Read the whole story
Looking to fuel more interest in video on demand for TV advertisers, NBCUniversal has signed up advertisers allowing viewers to watch an upcoming episode … Read the whole story
Around the world people will spend 492 minutes -- or more than eight hours a day -- consuming media this year, up 1.4% from … Read the whole story
The 30-second ad, co-created by Pixar and MMB, features custom animation and character voiceovers by celebrities featured in the movie, including Amy Poehler, Mindy … Read the whole story
You wouldn't like Sasquatch when he's angry, but that doesn't stop anyone from playing tricks on him. In the latest "Messin' With Sasquatch" campaign … Read the whole story
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The rash of media reviews set up by major advertisers around the same time as the upfront could throw a wrench in the works … Read the whole story
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Mike Bloxham might be best known in research circles for his work at Ball State University, where his ethnographic study set the pace for … Read the whole story
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It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent -- and very … Read the whole story
