If you were betting on Brian Williams never returning as anchor and managing editor of "The NBC Nightly News," then you may be poised to collect on your bet. It's … Read the whole story
As part of an ongoing U.S. Federal indictment and investigation, global sports marketers played a significant role in the sudden resignation of Sepp Blatter … Read the whole story
Netflix's subscription business model looks to continue as it has --- with no traditional TV advertising. Netflix, the subscription video-on-demand TV and movie service, … Read the whole story
"For the most part, it's the same cast of characters across these services. If we can see other providers really taking hold in the … Read the whole story
Placemedia, a supply-side platform (SSP) for programmatic TV advertising, on Tuesday announced it has added 12 new networks to its platform. The company claims … Read the whole story
Yahoo took another step Wednesday to improve advertising viewability and stop online ad fraud. It partnered with a host of third-party companies, like comScore, … Read the whole story
Kia Motors America is joining forces with Telemundo to present a new Web series that includes Kia product integrations aiming to raise awareness among … Read the whole story
A TV spot, themed "There's a better way to beautiful," shows a woman walking down the street, ambushed by pushy salespeople bearing squirt bottles, … Read the whole story
Branded entertainment deals will still be a part of the process for TV networks and stations, even as analysts continue to moan about the … Read the whole story
Connected TVs are having their day in the sun. Or, more likely, their years in the sun. The newest evidence that smart TVs are … Read the whole story