The show biz trade press seem to have decided that the Live+3 ratings should now be reported with the same enthusiasm they formerly reserved for the just-plain ratings. The stories … Read the whole story
To help media companies get faster and easy access to TV research, Nielsen has "opened" up its data in launching a series of programming … Read the whole story
As part of a broader rollout of Facebook's Oculus initiative, Netflix just debuted a simulated living room where users can virtually select movies, TV … Read the whole story
With more than half of U.S. homes boasting a connected TV and viewing on streaming devices growing 380% in the first quarter, marketers are … Read the whole story
A New York appellate court has ruled in favor of TV show host Jimmy Kimmel in his battle with "Flying Rabbi" Daniel Edward Sondik. Read the whole story
Video gaming isn't just important to the overall entertainment business; it's also important to fans, people who watch gamers compete. Now such contests are … Read the whole story
Programmatic video ad platform Tube Mogul has been investing "significant time and resources" to grow its programmatic TV offering, as company CMO Keith Eadie … Read the whole story
Hulu's recent announcement that it will move into programmatic buying for the first time, making some of its premium digital video inventory available this … Read the whole story
Facebook bringing tv metrics to social is a master stroke in being part of the ad dollars around television, rather than a place to … Read the whole story
If we didn't already, now we know for sure that consumers don't love our brands and ads so much. Apparently, they're prepared to pay … Read the whole story