The new season of "Fargo" has everything -- great acting, writing, locations, cinematography, and a story that seems to grow more believable the more farfetched it becomes. Read the whole story
Continuing their downward trend into the new TV season, broadcast nets' prime-time average commercial ratings plus three days of time-shifting for 18-49 viewers sank … Read the whole story
Two weeks into the TV season, NBC is continuing where it left off -- in first place among key viewers -- while virtually all … Read the whole story
Traditional TV ratings may be weak for many new broadcast network shows -- but many are scoring well when it comes to social media … Read the whole story
Attracting viewers to a site is one thing, and keeping them is another. A trio of women who are serial entrepreneurs built an engagement … Read the whole story
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
"Why, McDonald's, why?" That line was part of Stephen Colbert's fist-shaking opener during a recent "Late Night" show. The host's lament referred to the … Read the whole story
Facebook believes it can outperform TV networks when it comes to Millennials and Hispanics -- and that marketers, especially those who also advertise on … Read the whole story
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian … Read the whole story
Altogether programmatic ad buying of display ads will surpass traditional direct sales this year, accounting for about 3 out of every 5 digital dollars … Read the whole story