TVBlog
by Adam Buckman, Featured Columnist
There's a comedy glut in late-night TV -- from the late-night talk shows and snarky newscast parodies to the syndicated sitcom reruns seen all over the place. Read the whole story
by Wayne Friedman
For the first time in nearly two decades, cable TV pay subscribers rose in a quarterly period -- outperforming the industry as a whole. … Read the whole story
by Wayne Friedman
Marco Rubio -- and his super PAC -- have spent more on national TV media than all presidential candidates. Since December 2015, "Marco Rubio … Read the whole story
by Wayne Friedman
NBCUniversal and American Express will offer up a full day of limited commercials on Monday, February 29 -- leap day -- as well as … Read the whole story
by Wayne Friedman
Premium digital video from traditional TV media companies may be gaining a bigger foothold. A new study says 34% of digital TV viewers would … Read the whole story
by Aaron Baar
Jon Giegengack, principal at Hub, tells "Marketing Daily," "It's big enough of an audience that big media companies can't afford not to be involved. … Read the whole story
by Ben Frederick
Running across three verticals (retail, automotive, and tourism), the campaigns targeted households and then used location data to measure real world foot traffic on … Read the whole story
by Felicia Greiff
Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. Read the whole story
by Laurie Sullivan
The 88th annual Academy Awards takes place this Sunday in Hollywood, but data analytics firm Hitwise, a division of Connexity, thinks it has a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The TV upfront process has begun, with talk of big dollar signs come June/July. But is the economy ready? Financial markets aren't exactly steady. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
More marketers are harnessing cross-platform data in TV and video buys. Ad software provider Videology said the number of video campaigns in the United … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Last night was Sen. Marco Rubio's night. He needed one. For many, Donald Trump has become the prohibitive Republican nominee, following formidable wins in … Read the whole story