TVBlog
by Adam Buckman, Featured Columnist
In "The Catch," premiering Thursday night on ABC, mere computers are not enough. The con artists of prime-time TV use sophisticated cyber methods to separate marks from their billions. Read the whole story
by Joe Mandese
Over-the-top (OTT) has emerged as the fastest-growing segment of video advertising views, according to the latest edition of Magna Global's Media Economy Report. The … Read the whole story
by Wayne Friedman
TV usage fell in February -- with overall over-the-top internet TV viewing continuing to rise rapidly. Internet-connected device viewing continues to grow quickly on … Read the whole story
by Wayne Friedman
TV consumers who do not multitask while watching TV are now a tiny minority. More than 90% of U.S. consumers are now multitasking while … Read the whole story
by Joe Mandese
Michael Zimbalist, a pioneer in Internet publishing and advertising, has joined Simulmedia as chief marketing officer. Zimbalist, who most recently was senior vice president-advertising … Read the whole story
by Felicia Greiff
Video ad-tech company Unruly and Videology announced a partnership Wednesday that opens up Unruly's "In-Article" and native "In-Feed" video inventory to Videology platform users … Read the whole story
by Larissa Faw
The pest control market can be boring and predictable, which is why U.S. Pest Protection and its agency Bohan Advertising are introducing a whimsical … Read the whole story
by Erik Sass
Netflix earned the No. 7 spot on the leaderboard following the announcement of the May 27 release date for comedy movie, 'The Do-Over'. Netflix's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Worries about media consolidation continue. But perhaps this is more about just TV network-based companies buying similar groups. A merger of movie studios -- … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Adobe's new cloud based Primetime analytics will create precise recommendations that can direct viewers and advertisers to targeted content, using what it claims are … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The relentless rise of Donald Trump has thrown the Republican party into complete disarray. Potential outcomes for the core of the GOP are looking … Read the whole story