TVBlog
by Adam Buckman, Featured Columnist
When these press releases arrived, I was shocked that these brands were still considered valuable enough for two TV companies to make investments in them and/or plan projects around them. Read the whole story
by Wayne Friedman
NBCUniversal now joins other networks in offering "guarantees" that are not based on traditional Nielsen ratings, calling it a "new currency." NBC says it … Read the whole story
by Wayne Friedman
New TV station groups joining up include Raycom Media and E.W. Scripps Co. New advertising demand-side platforms are: TubeMogul, The Trade Desk, VideoAmp, and … Read the whole story
by Adam Buckman
The network says it will premiere new episodes of its core group of original shows every week of the year starting this fall. Bounce … Read the whole story
by Sara Guaglione
The E.W. Scripps Company has bought Cracked, a digital humor brand known for satire, which lures millennial audiences to its site, mobile apps, original … Read the whole story
by Tanya Gazdik
Brands getting it right "have in common an ability to talk to consumers in a genuine honest and meaningful way," Andrew Escott, global corporate … Read the whole story
by Larissa Faw
Make that "Pretty.Sweet," developed by the Blue Sky Agency, with the "Pretty" designed to punctuate the state's "natural beauty," and the "Sweet" aimed at … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Yesterday a most damning, yet in my opinion poorly sourced, story appeared in the Financial Times. The story claimed BuzzFeed had missed its revenue … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
The success of political advertising so far this year has turned conventional wisdom on its head, and the advent of digital media has put … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A former Googler has launched a way to search and find content to watch and stream with just a few swipes. The new entertainment … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Quick quiz: What TV company shut down because of "economic challenges in the U.S. media marketplace"? Al Jazeera America. You may think, what challenges? … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Remember that scene in When Harry met Sally when Harry and Sally are watching Casablanca from bed in their respective apartments? They were co-viewing … Read the whole story