No one has worse summers than Ray Donovan. Bad news for him -- "Ray Donovan" just got the go-ahead for a fifth season -- is good news for the rest … Read the whole story
Now six days into the Olympics, NBC says it is meeting most if not all its business and viewing goals, including improved ad sales … Read the whole story
At about the time big agencies and advertisers were wrapping up their upfront ad deals for the 2016-17 season, near-term demand for national TV … Read the whole story
U.S. cable operators will continue to see revenue growth in the coming years -- but much more with broadband than video business. Broadband subscriptions … Read the whole story
"Compared to other multi-channel platforms, cable companies have segued into other products. It's not just video anymore," Tony Lenoir, research analyst at SNL Kagan, … Read the whole story
With millions across the world tuning into the Olympic games on various devices, brands and advertisers are thinking strategically about how best to accurately … Read the whole story
"This is a global message, so it makes sense to deliver it in programming of a global scale," ExxonMobil's Alan Jeffers tells "Marketing Daily." Read the whole story
Ads airing during major events like the Olympics resonate best with consumers when they tell a story, Michelle Krebs, senior analyst at Autotrader, tells … Read the whole story
Two-and-a-half years from now, scripted TV series will be in a decline. Nothing will go pop, mind you. There'll just be less. But who … Read the whole story
It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating … Read the whole story
The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story