In a three-night stunt, Ellen DeGeneres and other celebrities intend to surprise regular people with heartwarming Christmas gifts. Read the whole story
With the addition of CBS's TV and digital inventories, following the ViacomCBS merger, OpenAP Market says it's now the largest cross-platform, audience-based ad-buying platform … Read the whole story
"The Irishman" -- Netflix's biggest end-of-the-year effort -- took in 13.2 million average minute viewers through its first five days, according to Nielsen. Read the whole story
DirecTV has hiked prices each January for three years, reflecting AT&T's focus on more profitable subscribers -- which drove more than 1M subscriber losses … Read the whole story
Video streaming services have dramatically upped their national/regional TV marketing efforts for the holiday season -- virtually double that of a year ago. Over … Read the whole story
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna. Read the whole story
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts … Read the whole story
Beyond the ad criticism, some might ask the obvious: Can average consumers afford to spend $2,000 on a bike that can't be used to … Read the whole story
To better understand the underlying motivations and interests of the subgroups that make up NFL fans in the U.S., we segmented them based on … Read the whole story
The company uses three data sources -- "consumers who have not been to your site, loyalists, and how consumers cross-shop on different platforms," said … Read the whole story