Super Bowl commercials, like the big game's winners, are not so easy to remember a year later. Read the whole story
New CMO Jackie Lee-Joe intends to add promotion of the overall benefits of the service to its usual pitches for specific original content offerings, … Read the whole story
Sky would reportedly be able to fully integrate Disney+ with other programming, while competitors could only carry the SVOD's app. Read the whole story
VAB says 72% of sports fans "prefer" sports viewing at home vs. in-stadium/arena viewing at 19% and out-of-home locations at 8%. Read the whole story
WarnerMedia's Q4 revenues sank 3% to $8.9 billion, partly due to loss of content license revenues in preparation for its HBO Max video platform … Read the whole story
Microsoft Advertising, Accuweather, The CW and Tastemade have joined the 8-month-old ad-targeting marketplace. Read the whole story
During Apple's Q1 earnings report, CEO Tim Cook acknowledged that Apple is gauging Apple TV+'s success primarily on number of subscribers, but didn't provide … Read the whole story
The effort is the first with Jennifer Lopez as the global face of Coach brands. She's set to perform in the halftime show. Read the whole story
"The Awesome Superpretzel Replay" experience, produced by 160over90, pays homage to Fieri's humble beginnings selling soft pretzels from an "Awesome Pretzel" cart he built … Read the whole story
The campaign aims to connect at an emotional level with policy owners and potential customers, New York Life's Kari Axberg tells "Marketng Daily." Read the whole story
A reported 28 Super Bowl commercials will be of longer length: 45 seconds, 60 seconds and 90 seconds. It is still the most-viewed individual … Read the whole story