The cinema ad industry is getting a jumpstart on 2021, announcing a new and much improved measurement service that will also be integrated into … Read the whole story

Nielsen today announced the launch of a new service measuring viewing to theatrical films released direct-to-consumers via streaming services. Speaking at the CES conference, … Read the whole story

Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. Read the whole story

Cheaper at-home TV streaming alternatives got a big boost last year, but that trend may not last heading into 2021. Read the whole story

PrendeTV will launch with more than 30 channels and 10,000 hours of video-on-demand programming from global content partners. Read the whole story

Company executives say a key to its growth is augmenting its programming content with a sports-betting operation to pursue higher engagement. Read the whole story

YouTube said Trump was suspended for at least a week for violating its policy against content that could incite violence, and will review the … Read the whole story

Amazon is poised to benefit from conversion performance, insulation from Apple's coming ad-tracking opt-ins, finds Cowen's latest annual survey of senior U.S. media buyers. … Read the whole story

Klarman, who spearheaded the streamer's transition from news to lifestyle and entertainment content starting in 2019, will also retain his position as EVP marketing … Read the whole story

This new ad will serve as an evolution of "It Starts Here" campaign which went live in September 2020. It focuses on small and … Read the whole story