NBCU has made significant investments in making its streaming service an effective vehicle for advertising, and its inventory pricing will reflect that, ad sales … Read the whole story

AT&T said it will discontinue its controversial "Data Free TV" program, which exempted some video streams, including still-in-growth-mode HBO Max, from subscribers' data caps, … Read the whole story

There is a trade-off with many of these businesses -- trading lower-profit margin businesses (D2C) for high-margin businesses. Read the whole story

The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure … Read the whole story

Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. Read the whole story