Roku says this will include short-form ad-sponsored TV content on The Roku Channel. Read the whole story

The company, which just launched Paramount+, spent about $15 billion on content and sports rights in 2020, and plans to spend another $5 billion … Read the whole story

While Fox News Channel remains the dominant source for political news among Republicans, especially conservative ones, newer TV news rivals Newsmax and OAN (One … Read the whole story

More than 1 billion minutes were streamed across 32 games in the first two days, and TV screens commanded 68% of streaming time. Read the whole story

Programmatic CTV ad spending in the U.S. came in at $4.36 billion in 2020 and is expected to rise to $6.73 billion in 2021, … Read the whole story

The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across … Read the whole story

"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of … Read the whole story

However, such theoretical revenue estimates don't account for the potentially significant financial risks in alienating the subscriber base. Read the whole story